Air Transat Neo LR
Details
Client
Air Transat
Year
2019
Service
Ux Ui
Brief
In this case study, we showcased the launch of Air Transat’s new NEO LR fleet through an immersive digital experience. The project featured animated aircraft schematics and interactive educational panels, designed to inform and engage users. Our goal was to blend visual storytelling with intuitive navigation to highlight the fleet’s innovations. We crafted a dynamic interface that guided users through technical highlights, environmental impact, and passenger comfort upgrades, ensuring a seamless and informative exploration.
The Interactive Platform
We designed an interactive platform to unveil Air Transat’s new NEO LR fleet, a more compact, fuel-efficient aircraft with lower emissions. Through animated illustrations and dynamic panels, users can explore every detail of the plane’s design—from cabin upgrades to aerodynamic features.
The experience highlights the aircraft’s environmental benefits, combining visual storytelling and intuitive navigation to educate users on how shorter dimensions contribute to energy savings.
Aircraft Design
We created a series of interactive panels designed to immerse travelers in the NEO LR experience directly within airport terminals. The interface combined animated visuals, smooth transitions, and layered content to engage curiosity. Each screen offered an intuitive deep dive into the aircraft’s design, efficiency, and ecological innovations.
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Typography: Aperçu Pro
To enhance accessibility, the experience included voiceover guides and high-contrast visuals for visually impaired users. A VR headset station offered a 3D dive into the cabin, while eco-focused content highlighted the fleet’s reduced fuel consumption. In collaboration with Airbus, we crafted 3D plans and interactive models to make the showcase unforgettable.
The experience
Interactive experience
Other Pages
Art direction
André Balastegui
Copyright
Line Abrahamian / Sandra Gosselin
3D compositing
André Balastegui / Airbus Hamburg Gmbh
Photography direction
Hugo Vanasse
Photographer
Benoît Bruhmuller
Executive production
Christina Baldassare
Production direction
Joyce Legendre
Site Architecture Collaboration
Nathalie Bernard
Front end developers
QuatreCentQuatre Inc.
Video production
Sidlee Inc.
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