Details

Client

The Unknown

Year

2024

Service

Ux Ui

Brief

In this case study, we developed SPRKR, an all-in-one AI platform that helps small businesses craft and schedule social posts, newsletters, and campaigns effortlessly. Designed for simplicity and fun, it lets users create personalized content in just a few taps—saving time on self-promotion while keeping marketing sharp and engaging.

Logo

2024

Brand Identity

The SPRKR logo pairs bold, geometric lettering with a dynamic double-slash emblem that evokes speed, clarity, and forward momentum. Its vibrant purple gradient reflects digital creativity and accessibility, while the sharp cuts and symmetry give it a confident, modern edge—perfectly aligned with the brand’s smart, streamlined identity.

Typography

Inter Semi bold

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

1234567890

Inter Medium

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

1234567890

Source code Pro Medium

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

1234567890

Color Palette

#2F2E33

100%

#2F2E33

100%

#2F2E33

100%

#2F2E33

100%

#2F2E33

100%

#474158

100%

#474158

100%

#474158

100%

#474158

100%

#474158

100%

#996118

100%

#996118

100%

#996118

100%

#996118

100%

#996118

100%

#2F2E33

50%

#2F2E33

50%

#2F2E33

50%

#2F2E33

50%

#2F2E33

50%

#474158

50%

#474158

50%

#474158

50%

#474158

50%

#474158

50%

#996118

50%

#996118

50%

#996118

50%

#996118

50%

#996118

50%

#2F2E33

10%

#2F2E33

10%

#2F2E33

10%

#2F2E33

10%

#2F2E33

10%

#474158

10%

#474158

10%

#474158

10%

#474158

10%

#474158

10%

#996118

10%

#996118

10%

#996118

10%

#996118

10%

#996118

10%

The Grid

Generate a post

Turn your content into a scroll-stopping post.

Social Media Calendar

Plan each post to boost your brand weekly.

Let AI craft punchy captions for every platform.

Generate Captions

Create short scripts that sell in just seconds.

Reel Script

Post timing impacts your reach. AI picks the best hour.
🎥 Watch the smart timing tip

Did you know?

What’s your main idea

Shape your core message

Let’s start generating

Create with AI now

Select your image

Pick the right visual

edit your image

Adjust to your style

Plan your post

Set your posting time

Watch the tutorial

Search something...

Social Medias

Let’s work on your Social Medias

Tell us what you'd like to bring to life first.

See drafts

settings Generate a post

Primary Nav

Interactive Content

Title Bar / Publish Bar

Secondary Nav

Virtual Assistant / Helper

About the Grid

A modular layout system designed to balance clarity, guidance, and creative freedom.

The interface is structured around a consistent multi-column grid, balancing navigation, action, and support zones. A fixed vertical sidebar anchors the experience, giving immediate access to core functions like post generation, email marketing, and SEO. The central canvas hosts contextual content—modular blocks that shift based on user flow, whether it’s social posts or newsletters.

On the right, a contextual assistant column provides progress indicators, smart suggestions, and tutorials—creating a guided user journey without breaking immersion. The top bar contains global functions like notifications, profile, and search, while the grid’s rhythm maintains visual clarity across devices. This layout promotes focus while enabling fast, playful interaction.

About the platform

Tools designed for speed, clarity, and creativity—no learning curve, just momentum.

SPRKR organizes its features into clear, intuitive categories—each tailored for specific tasks like image editing, caption generation, or campaign creation. Users can edit visuals, adjust tones, and create complete posts or newsletters using AI-enhanced presets. With just a few taps or clicks, branded content is generated, previewed, and ready to publish in minutes.

Each module includes a built-in assistant docked on the right side of the screen. This guide offers smart tips, quick video walkthroughs, and contextual help at every step. Whether customizing templates or tweaking AI-generated copy, users never feel lost. It’s a frictionless creative workflow—accessible, modular, and fully assisted.

A creative engine built to simplify, accelerate, and elevate your brand voice.

“

About the AI

A centralized AI workspace where content, teams, and strategy meet in perfect harmony. significant insight was the need for a more personalized and intuitive navigation system.

SPRKR is more than a content generator—it's a full-scale AI platform designed to organize, create, and deploy digital communications across multiple channels. Users can manage calendars, schedule marketing campaigns, and track project histories, all within a fluid, multi-company interface. Floating workspaces allow teams to juggle brands, tasks, and strategies without ever losing focus or context.

From post design with captions and visuals to multilingual newsletters, SPRKR unifies the creative pipeline. Drafts, translations, and copyright-ready assets are handled seamlessly, with smart collaboration tools for sharing and editing in real time. Whether working solo or as a team, everything stays connected—structured, secure, and instantly deployable.