Air Transat
A seamless journey shaped by
trust, clarity, and purpose.
A seamless journey
shaped by trust, clarity,
and purpose.
A seamless journey shaped by
trust, clarity, and purpose.
A seamless journey shaped by
trust, clarity, and purpose.
A seamless journey shaped by
trust, clarity, and purpose.
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Details
Client
Transat A.T.
Year
2018 - 2020
Service
Ux Ui webdesign
Brief
In this case study, we reviewed Air Transat’s core booking platform, focusing on usability, clarity, and mobile responsiveness. The project involved refining navigation flows, simplifying the reservation process, and enhancing accessibility standards to deliver a smoother, more inclusive and efficient travel planning experience.
We redesigned the flight search engine to offer a simpler, more intuitive user flow. By reducing the number of input fields and using smart defaults, we helped users book faster with fewer errors.
Autocomplete, flexible date ranges, and real-time fare updates created a seamless experience across desktop and mobile.
We redesigned the flight search engine to offer a simpler, more intuitive user flow. By reducing the number of input fields and using smart defaults, we helped users book faster with fewer errors.
Autocomplete, flexible date ranges, and real-time fare updates created a seamless experience across desktop and mobile.
We redesigned the flight search engine to offer a simpler, more intuitive user flow. By reducing the number of input fields and using smart defaults, we helped users book faster with fewer errors.
Autocomplete, flexible date ranges, and real-time fare updates created a seamless experience across desktop and mobile.
We restructured the main menu into a clear, thematic layout, reducing cognitive load and helping users find what they need faster.
By grouping content into intuitive categories—Flights, Packages, My Trips, and Support—we simplified navigation across devices, improved clarity, and created a more focused, frictionless booking experience.
We restructured the main menu into a clear, thematic layout, reducing cognitive load and helping users find what they need faster.
By grouping content into intuitive categories—Flights, Packages, My Trips, and Support—we simplified navigation across devices, improved clarity, and created a more focused, frictionless booking experience.
We restructured the main menu into a clear, thematic layout, reducing cognitive load and helping users find what they need faster.
By grouping content into intuitive categories—Flights, Packages, My Trips, and Support—we simplified navigation across devices, improved clarity, and created a more focused, frictionless booking experience.
Additionally, we implemented a tile-based navigation system that highlights the most popular sections in real time. This modular layout allows users to access trending destinations, promotions, and key services at a glance, streamlining navigation and encouraging exploration through visually engaging, user-friendly entry points.
Additionally, we implemented a tile-based navigation system that highlights the most popular sections in real time. This modular layout allows users to access trending destinations, promotions, and key services at a glance, streamlining navigation and encouraging exploration through visually engaging, user-friendly entry points.
Additionally, we implemented a tile-based navigation system that highlights the most popular sections in real time. This modular layout allows users to access trending destinations, promotions, and key services at a glance, streamlining navigation and encouraging exploration through visually engaging, user-friendly entry points.
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We redesigned the Air Transat mobile application to simplify the entire travel booking experience, from flight search to final payment. The interface was restructured to minimize friction at every stage: fewer steps, fewer distractions, and clearer calls to action. Intelligent field autofill, dynamic fare updates, and calendar-based selection made choosing travel dates and options intuitive—even for first-time users.
The payment flow was equally optimized, with support for digital wallets (Apple Pay, Google Pay), secure credit card integration, and account-based auto-completion for returning customers. The result is a system where users can complete their reservation in just a few taps—without confusion, repetition, or unnecessary detours.
We also ensured full responsiveness across all screen sizes and built-in accessibility compliance, allowing users of all abilities to navigate the app with ease. Whether on a tablet at home or a smartphone at the airport, the experience remains fluid, fast, and reliable.
By prioritizing clarity, performance, and accessibility, we created a booking ecosystem that not only reduces cognitive load but increases user satisfaction and conversion. The application now reflects the brand’s commitment to simplicity, trust, and modern travel expectations.
We redesigned the Air Transat mobile application to simplify the entire travel booking experience, from flight search to final payment. The interface was restructured to minimize friction at every stage: fewer steps, fewer distractions, and clearer calls to action. Intelligent field autofill, dynamic fare updates, and calendar-based selection made choosing travel dates and options intuitive—even for first-time users.
The payment flow was equally optimized, with support for digital wallets (Apple Pay, Google Pay), secure credit card integration, and account-based auto-completion for returning customers. The result is a system where users can complete their reservation in just a few taps—without confusion, repetition, or unnecessary detours.
We also ensured full responsiveness across all screen sizes and built-in accessibility compliance, allowing users of all abilities to navigate the app with ease. Whether on a tablet at home or a smartphone at the airport, the experience remains fluid, fast, and reliable.
By prioritizing clarity, performance, and accessibility, we created a booking ecosystem that not only reduces cognitive load but increases user satisfaction and conversion. The application now reflects the brand’s commitment to simplicity, trust, and modern travel expectations.
Typography: aperçu Pro
Typography: aperçu Pro
Typography: aperçu Pro
Rêvez des cyclades et relaxez au soleil avec nous!
Les cyclades
Des forfaits De Luxe pour 1289$
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About the Traveling website
About the Traveling website
About the Traveling website
A refined escape begins here—with curated stays, premium suites, and resorts designed for every kind of traveler.
A refined escape begins here—with curated stays, premium suites, and resorts designed for every kind of traveler.
A refined escape begins here—with curated stays, premium suites, and resorts designed for every kind of traveler.
We designed the “Resorts & Suites” section as an immersive, visually rich experience that invites users to explore the world through curated stays and premium accommodations. Every element was crafted to spark inspiration while maintaining clarity and ease of navigation. High-resolution photography, cinematic transitions, and ambient micro-animations bring each destination to life—allowing users to feel the atmosphere of each resort before even setting foot on-site.
To avoid overwhelming users, the interface was built around simplicity. A clean, grid-based layout paired with smart filters—such as destination, travel mood, budget range, or family vs. adult-only resorts—helps travelers find their ideal stay effortlessly. Whether browsing for a luxury suite in Tulum or an all-inclusive beachfront escape in the Caribbean, the journey remains fluid, intuitive, and visually compelling.
We designed the “Resorts & Suites” section as an immersive, visually rich experience that invites users to explore the world through curated stays and premium accommodations. Every element was crafted to spark inspiration while maintaining clarity and ease of navigation. High-resolution photography, cinematic transitions, and ambient micro-animations bring each destination to life—allowing users to feel the atmosphere of each resort before even setting foot on-site.
To avoid overwhelming users, the interface was built around simplicity. A clean, grid-based layout paired with smart filters—such as destination, travel mood, budget range, or family vs. adult-only resorts—helps travelers find their ideal stay effortlessly. Whether browsing for a luxury suite in Tulum or an all-inclusive beachfront escape in the Caribbean, the journey remains fluid, intuitive, and visually compelling.
We designed the “Resorts & Suites” section as an immersive, visually rich experience that invites users to explore the world through curated stays and premium accommodations. Every element was crafted to spark inspiration while maintaining clarity and ease of navigation. High-resolution photography, cinematic transitions, and ambient micro-animations bring each destination to life—allowing users to feel the atmosphere of each resort before even setting foot on-site.
To avoid overwhelming users, the interface was built around simplicity. A clean, grid-based layout paired with smart filters—such as destination, travel mood, budget range, or family vs. adult-only resorts—helps travelers find their ideal stay effortlessly. Whether browsing for a luxury suite in Tulum or an all-inclusive beachfront escape in the Caribbean, the journey remains fluid, intuitive, and visually compelling.
We also implemented dynamic tiles that adapt based on popularity, user interest, and current promotions—ensuring that the most relevant content is always front and center. Each resort page includes immersive media galleries, quick-glance amenities, and transparent pricing, along with a direct “Book Now” flow fully integrated with the reservation system.
Designed to perform across all devices, this section merges emotional storytelling with practical decision-making. It’s not just about showing beautiful places—it’s about helping users envision themselves there, seamlessly guiding them from inspiration to reservation.approach.
We also implemented dynamic tiles that adapt based on popularity, user interest, and current promotions—ensuring that the most relevant content is always front and center. Each resort page includes immersive media galleries, quick-glance amenities, and transparent pricing, along with a direct “Book Now” flow fully integrated with the reservation system.
Designed to perform across all devices, this section merges emotional storytelling with practical decision-making. It’s not just about showing beautiful places—it’s about helping users envision themselves there, seamlessly guiding them from inspiration to reservation.approach.
We also implemented dynamic tiles that adapt based on popularity, user interest, and current promotions—ensuring that the most relevant content is always front and center. Each resort page includes immersive media galleries, quick-glance amenities, and transparent pricing, along with a direct “Book Now” flow fully integrated with the reservation system.
Designed to perform across all devices, this section merges emotional storytelling with practical decision-making. It’s not just about showing beautiful places—it’s about helping users envision themselves there, seamlessly guiding them from inspiration to reservation.approach.
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Credits
Credits
Artistic direction
André Balastegui
Executive design
André Balastegui
Chief Operating Officer
Joyce Legendre
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