Musée Rodin
Details
Client
Musée Rodin
Year
2020
Service
Museography / Pitch
Brief
In this case study, we redesigned the Musée Rodin website to offer a more immersive and poetic digital experience. Our approach centered on visual storytelling, intuitive navigation, and AI-generated content to reflect Rodin’s artistic legacy. We prioritized accessibility, clarity, and emotional resonance.
Logo
2020
Brand Identity
The Musée Rodin logo combines elegance and minimalism. A stylized “R” evoking a sculptural gesture stands vertically next to refined typography spelling “Musée Rodin Paris.” The contrast between the organic form and geometric text reflects Rodin’s duality—emotion and structure, art and institution.
Cormorand Garamond
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Lato Regular
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Lato Bold
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About the Grid
One significant insight was the need for a more poetic, structured, and intuitive content architecture.
We redesigned the Musée Rodin website with a timeless, editorial layout that reflects the sculptor’s legacy. Using a modular grid, refined typography, and black-and-white imagery, we crafted a calm, immersive interface that balances digital clarity with museum intimacy.
Additionally, we introduced a cinematic narrative system combining scroll-triggered animations and AI-enhanced visuals. This approach guided users through Rodin’s universe while boosting engagement. Early testing showed increased time on page and a stronger emotional connection with the content.
About the Store Online
Enhancing sculpture discovery through a tactile interface and a serene, mobile-first navigation system.
We designed the Rodin Museum’s online shop to reflect the tactile nature of sculpture. Each piece is showcased with generous whitespace, crisp imagery, and a focus on texture. The split-screen product pages enhance immersion and clarity, creating a refined e-commerce experience that honors the weight and silence of the artist’s work.
The mobile interface was crafted with simplicity and elegance in mind. Ticket booking is fluid and distraction-free, while artwork pages feature bold headlines, rich visuals, and a clean type hierarchy. This mobile-first approach allows users to explore Rodin’s legacy on the go, without sacrificing depth or poetic nuance.
Art Direction
André Balastegui
Executive Design
André Balastegui
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