Kariderm
Details
Client
Kariderm
Year
2021
Service
Ux ui
Brief
Logo
2022
Brand Identity
The KARIDERM logo uses a serif typeface with elegant curves and warm orange coloring that evokes vitality, nature, and skin care. The letterforms balance softness and authority, suggesting both artisanal roots and professional reliability. The overall design feels organic, clean, and distinctly aligned with a natural wellness brand.
Color and Typo
A dynamic and energizing color palette was chosen to clearly distinguish the various content categories, helping users quickly identify the type of product they’re looking for.
For titles, the sans-serif typeface Lato Bold was selected to enhance fast readability. Used in an orange tone extracted from the logo, it also serves to visually separate content blocks across the interface.
Detailed content is set in Lato Regular—a widely used and highly legible font that ensures reading comfort. Multiple shades of grey are applied to these text areas, balancing out the vivid category colors and reinforcing visual clarity through well-managed negative space.
About the website
A natural shopping experience designed for clarity, comfort, and conscious self-care.
The KARIDERM website offers a streamlined e-commerce experience focused on clarity and ease of use. Its minimalist layout and intuitive navigation make it simple to browse by category or need. Large product visuals guide the user, while the clean interface ensures a distraction-free shopping flow.
Each product page presents essential information up front: benefits, ingredients, usage tips, and pricing—written in accessible language. Subtle design choices, from generous spacing to helpful icons, support quick decision-making. The result is a fast, fluid, and efficient experience tailored to everyday wellness seekers.
A custom-built CMS designed for operational autonomy, speed, and effortless logistics.
To streamline KARIDERM’s backend operations, I designed a tailor-made CMS built on Laravel’s robust framework. This solution allows the client to independently manage products, orders, customer data, and shipping workflows—all from a single, secure interface. The system was structured for clarity, scalability, and minimal maintenance.
Order processing is fully integrated, with automation rules for shipping labels, notifications, and inventory updates. The dashboard offers a clear overview of daily activity, while intuitive tools make campaign updates and logistics coordination seamless. The result: a flexible, reliable system that empowers the brand to grow without friction.
Art direction
André Balastegui
Ux / Ui Development
André Balastegui & Julie Forget
Executive design
Julie Forget
Manager
Nader Bou Matar
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